What Do You Do!

I talk alot about differentiation one of the easiest ways to differentiate yourself is to answer typical inquires with unexpected or a-typical answers. Sure I could sound like every other recruiter or HR bozo out there when someone asks me what I do for work.EX. when meeting someone new) So what do wo do for work? I'm a recruiter(boring) as much as folks hate the term headhunter it's certainly more exciting than recruiter! I choose some thing a little flashier. A USP if you will. Try this......

Introduction & branding with a unique selling proposition

Prospective Candidates:

While giving card to prospective candidates separate yourself with a U.S.P.!

Answer the what do you do question like this.

“I help talented folks like yourself define, locate, and get hired for your dream job and I don’t charge you a dime!”

I would love for you to simply jot down a few things that would make you feel as though you had landed the ideal career situation.

Prospective Clients:

I help busy folks like yourself locate, qualify, and hire the top talent in your field, which will allow you and your company to be more efficient, productive, and profitable.

I would love for you to jot down on the 2 or 3 of the needs that you have right now and what skills are critical to their success with your firm.

once info is swapped take a look and say....

These seem like reasonable requests and I know I can find what you’re looking for. What I’d like to do is give you a call and talk further about how we can get this taken care of for you. When would be a good time for us to touch base?

This tactic can be used regardless of your field just exchange the routine I'm a web developer or stock broker response with what you truly do that makes you different from the next web developer or broker they may encounter.

Another important aspect of this differentiation approach is your business card, which should include a picture, unusual size, and rave reviews. After initial contact I would also send them a “you in the box” kit.More on these tools later and how to set off your branding and marketing approach.